CALIFORNIA SUPERBIKE SCHOOL
The number one superbike racing school in the USA

CHALLENGES:

Although California Superbike School has been the best in the business for more than twenty years, they wanted to:

  • Breathe new life into their PR campaign;
  • Enliven their image;
  • Remind fans that they were still dynamic and still the best;
  • Reach both US and Canadian audiences with PR;
  • Publicize the founder’s books.

WORK:

  • Carried out market research;
  • Designed strategic marketing campaign;
  • Launched PR campaign in syndicated television, radio and print;
  • Educated media and public on superbike racing.

RESULTS:

Within an eight-month period, Christie Communications’ dynamic PR campaign resulted in:

  • A huge number of media print impressions;
  • Extensive TV and radio coverage;
  • Dramatic increases in sales and numbers of students enrolled in courses.
  • Through implementation of the PR campaign and application of market research findings, California Superbike School established brand awareness as the leading superbike school for both professionals and amateurs.
  • Christie Communications also helped to promote their all-female superbike classes, garnering huge national media.

ACROBAT PDF EXAMPLES:

VIDEO EXAMPLES:

MEDIA:

Australian Motorcycle News, Backroads, Chicago Tribune, Cycle World, Daily News, Long Riders, Los Angeles Times, MotorcycleWorld.com, Motorcyclist, Popular Mechanics, Racer, Roadracing World & Motorcycle Technology, Showcase, Smoke, Sports Illustrated, Talkers, Texmoto, Woman Rider

FROM THE CLIENT:

“The superbike school will never be the same…

The Christie Communications monthly activity reports themselves usually bring out beads of sweat on my brow. Having done my own PR at times in the past, I know just how much work each one of those page after page of contact and placement lines represents…

I wouldn’t dream of showing your production to [our former] PR for fear of death by choking on the volume you have gotten for us with no end in sight.”

Keith Code, President