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CALIFORNIA SUPERBIKE SCHOOL
The number one superbike racing school in the USA
CHALLENGES:
Although California Superbike School has been the best in
the business for more than twenty years, they wanted to:
- Breathe new life into their PR campaign;
- Enliven their image;
- Remind fans that they were still dynamic
and still the best;
- Reach both US and Canadian audiences with
PR;
- Publicize the founder’s books.
WORK:
- Carried out market research;
- Designed strategic marketing campaign;
- Launched PR campaign in syndicated television,
radio and print;
- Educated media and public on superbike racing.
RESULTS:
Within an eight-month period, Christie
Communications’ dynamic PR campaign resulted in:
- A huge number of media print impressions;
- Extensive TV and radio coverage;
- Dramatic increases in sales and numbers of
students enrolled in courses.
- Through implementation of the PR campaign
and application of market research findings, California
Superbike School established brand awareness as the leading
superbike school for both professionals and amateurs.
- Christie Communications also helped to promote
their all-female superbike classes, garnering huge national
media.
ACROBAT PDF EXAMPLES:
VIDEO EXAMPLES:
MEDIA:
Australian Motorcycle News, Backroads, Chicago Tribune, Cycle
World, Daily News, Long Riders, Los Angeles Times, MotorcycleWorld.com,
Motorcyclist, Popular Mechanics, Racer, Roadracing World &
Motorcycle Technology, Showcase, Smoke, Sports Illustrated,
Talkers, Texmoto, Woman Rider
FROM THE CLIENT:
“The superbike school will never be the
same…
The Christie Communications monthly activity
reports themselves usually bring out beads of sweat on my
brow. Having done my own PR at times in the past, I know just
how much work each one of those page after page of contact
and placement lines represents…
I wouldn’t dream of showing your production
to [our former] PR for fear of death by choking on the volume
you have gotten for us with no end in sight.”
Keith Code, President
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