FRANK SCHIPPER CONSTRUCTION COMPANY
A successful general contracting company seeking ever-larger commercial projects in a regional market

CHALLENGE:

• Build public brand awareness and increase customer base at a regional market level for an already-existing, successful commercial contracting company seeking to sign targeted business projects.

WORK:

• Conducted Market Research and Strategic Planning;
• Launched ongoing Public Relations Campaign;
• Generated leads within targeted potential client groups;
• Designed Brochure;
• Created ongoing advertising campaign;
• Designed advertisements;
• Executed ad buys and placements.

RESULTS:

• Frank Schipper Construction Company covered in numerous media outlets locally and regionally;
• Increased public awareness of client name; broadened image;
• Hot buttons identified for target customer bases;
• Leads generated in target customer groups that resulted in contracting projects;
• Increased demand for services--reflected by number of projects and bottom line throughout the ongoing campaign.

ACROBAT PDF EXAMPLES:

• Voice of Construction
• Backstage
• Voice of Construction
• News Press

MEDIA:

AEC Notify, Associated General Contractors of California, Builder/Architect, Builder & Developer, Business Profile, California Builder & Engineer, California CMDAEC, California Construction Link, Construction Equipment Distribution, Construction.com, Constructor, Daily Pacific Builder, Daily Republic, Pacific Coast Business Times, Permanent Buildings & Foundations, Santa Barbara News Press, Santa Barbara Business Digest, Science Activities, The South Coast Beacon, Valley Voice

FROM THE CLIENT:

“Since the inception of your strategic PR and marketing plan that started with a market research study of our target audiences to identify “hot buttons” and expand our customer base, we’ve enjoyed constant media placement for our projects and activities. Christie Communications has helped enhance FSCC’s corporate and local image and increase brand awareness of my company and services.

“…this year as President of the Association of General Contractors I’ve found you and your team invaluable in getting both my company and AGC agendas media coverage. Christie Communications is truly an ethicalcompany that delivers to its clients and adheres to my philosophy of ‘Quality Without Compromise.”

Frank Schipper, President

---