SHARIANN’S ORGANICS, INC.
A leading national organic soup and bean product company-- before “organic” was valued

CHALLENGES:

• Position a leading organic soup manufacturer’s products in mass-market, mainstream stores next to mass-market juggernaut brands;
• Impress food industry decision-makers with the quality, benefits and taste of ShariAnn’s organic products;
• Educate consumers on the value of organic soups and beans by introducing them to ShariAnn’s superior taste at a time when organic was not recognized as valuable.

WORK:

Designed and launched national brand-building PR campaign;

• Educated media regarding the science and ethics of organic brands and the culinary merit of ShariAnn’s products;
• Provided trade show support;
• Designed new product launches;
• Garnered national culinary award recognition.

RESULTS:

• Increased main aisle shelf placement in mass-market stores next to market giants; first organic soup on shelf in non-specialized soup section;
• Increased shelf placement in natural food stores;
• Won American Tasting Institute Gold Medal Award;
• Obtained national media placements highlighting both culinary and ethical merits of ShariAnn’s Organics products.

ACROBAT PDF EXAMPLES:

• Health Products Business
• Healthy & Natural
• Muscular Development

MEDIA:

Better Nutrition, Care Magazine, Fancy Food & Culinary Products, Gourmet Retailer, Healthy & Natural Product News, Health Products Business, Ms. Fitness, Nation’s Restaurant News, New Products Magazine, New Product News, Nutrition Business Journal, School Foodservice & Nutrition, The Intermountain Retailer, The Natural Foods Merchandiser, Whole Foods, Western Grocer

FROM THE CLIENT:

“Instead of opening with review of financial obligations, Gillian began our meeting by outlining Christie Communications’ plan for increasing ShariAnn’s Organics’ brand recognition on a national level. It was a plan that could only have been based upon having “done her homework.” In short, Gillian came to the meeting having studied our business. It was obvious that her decision to meet was based upon confidence that Christie Communications could help our company grow rather than the question of whether we could afford to ‘pay to play.’

Now, four months into our association I am pleased to recommend Christie Communications to anyone in search of a premier PR firm. In this limited amount of time ShariAnn’s Organics relationship with Christie Communications has resulted in three (3) radio appearances, countless interviews, press releases, and the winning of American Tasting Institute’s (ATI) Gold Medal Award for their first “Best of Category” review of organic foods.

Need I say more?”

Robert Hunt, President