THE HEALTHY BEVERAGE COMPANY / STEAZ SODA
Manufacturers of Steaz Green Tea Soda, a revolutionary, micro-brewed, organic, beverage containing no chemicals or preservatives, and available in six delicious flavors.

CHALLENGES:

• Launch a one-of-a-kind, new product, building brand awareness and driving consumers to stores;
• Launch a diet version of the product the second year;
• Manage a product name change from Steap to Steaz.

WORK:

• Developed an award-winning corporate identity and logo;
• Designed appealing product packaging;
• Instituted an ongoing highly successful Public Relations campaign;
• Created an attention-getting website (visit website now);
• Designed the van wrap for promotions;
• Provided continuity of message while creating consumer and industry awareness of product name change.

RESULTS:

• $1,000,000 in sales achieved by the fourth quarter of 2003, by a one-year-old company;
• Helped Healthy Beverage Company to establish a niche category in the crowded soda market;
• Achieved far-reaching media recognition that elevated a new company within the beverage industry and contributed to the achievement of ten significant, media-sponsored awards; examples: Entrepreneur's Best Businesses for 2004 and Best New Product acclaim from a broad spectrum of national beverage, health and nutrition publications.

MEDIA:
ABC GOOD MORNING AMERICA, NBC TODAY IN L.A., TIME, OPRAH, INC., ENTREPRENEUR, CHICAGO SUN TIMES, COUNTRY LIVING, NATURAL BEAUTY & HEALTH, SPA, BODY & SOUL, FORTUNE SMALL BUSINESS, GOURMET NEWS, THE GOURMET RETAILER, NATION'S RESTAURANT NEWS, HEALTH PRODUCTS, CHEERS, FOOD AND BEVERAGE, NUTRITION BUSINESS JOURNAL, PREPARED FOODS, WHOLE FOODS MAGAZINE, ORGANIC PROCESSING, BEVERAGE WORLD, BEVERAGE SPECTRUM, AUTOMATIC MERCHANDISER, ON-CAMPUS HOSPITALITY, CONVENIENCE STORE NEWS, SUPERMARKET NEWS, FOOD ENGINEERING MAGAZINE, FOCUS ON NEWTOWN, FRESH CUP, HEALTH PRODUCTS BUSINESS, ORGANIC PRODUCTS RETAILER, DIVERSION, AND MORE.

FROM THE CLIENT

"I am blown away by the astounding results we have achieved with your help. We have gone from two guys thinking about an idea for a new soda to the vanguard of a new market. In less than a year, we have reached over one million dollars in sales!

We are proud to have had your company create an award-winning image for us, from package design to corporate identity. Because of Christie Communications, we have received media recognition from Oprah to Time Magazine, placements on local stations and in a multitude of print media. We have Christie Communications to thank for our comprehensive website, our eye-catching, wrapped van, and much more.

Words cannot express our appreciation. I look forward to a long and fruitful relationship with Christie Communications."

Eric Schnell, Co-founder

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